Appdex library

App intelligence glossary

The vocabulary of app market intelligence — every term defined in plain English, with an example of how it shows up in real App Store data.

MRR

MRR means monthly recurring revenue. Learn how Appdex uses monthly revenue ranges for iOS app comparisons.

RPI means revenue per install. Use it to compare monetization strength across similar apps.

ARPU means average revenue per user and helps compare app monetization quality.

A confidence band is the low-to-high range around an app revenue or download estimate.

Growth momentum tracks recent movement in demand, reviews or rank for an app.

Rank momentum describes how fast an app moves up or down App Store rankings.

Downloads-to-revenue ratio explains how monthly demand translates into monthly revenue.

Category median is the middle value in a category list and helps reduce leader outlier bias.

Top grossing refers to apps ranked or sorted by revenue rather than downloads.

Free vs paid compares app acquisition model and revenue behavior.

App intelligence combines rankings, downloads, revenue, reviews and competitors into market readouts.