Glossary
Rank momentum
Rank momentum is the speed and direction of ranking movement over time. It helps identify apps gaining or losing visibility.
Appdex example
A rising app in Games with improving rank momentum may deserve a comparison against the category leader even before it reaches the top list.
How to read it
In Appdex, Rank momentum is useful when reading an app page, a category hub, a direct comparison and a benchmark guide together. Do not read the term as a standalone score. Compare it with velocity, mrr, monthly downloads, monthly revenue range, rating depth, category median and recent growth momentum before deciding whether an app is a leader, a niche opportunity or simply a large but weakly monetized product.
Related guide
app store ranking to revenueApps using this context
Use this term while reading app estimates, category pages and direct comparisons. Start with high-signal app pages, then move into the matching category hub.
4 example app links shown from the sitemap inventory.