The app economy, measured.
Most writing about app revenue is anecdote. These are data studies — computed from live estimates across 1,079,022+ tracked iOS apps, calibrated against verified revenue data, and refreshed daily. Every figure ships with its honest uncertainty.
State of iOS App Revenue 2026
The full annual report: half the App Store earns nothing, fewer than 800 apps clear $1M/month, and the subscription economy decides who wins. Our widest-lens look at the market.
CATEGORY DEEP-DIVE · DATA STUDYHow much do fitness apps actually make?
Health & Fitness is one of the highest-earning App Store categories by median revenue — driven by subscriptions, not downloads. Real numbers on what a typical fitness app earns, and what the top of the category looks like.
How much money do apps actually make?
We analyzed over one million iOS apps. The honest answer: most make almost nothing — and the ones that do follow a brutal power law. Full distribution, category medians, and real examples.
What is one app download actually worth?
Revenue per download varies more than 20× between App Store categories. Real medians from 1M+ tracked apps, an interactive calculator, and the math that decides whether paid ads can ever work for you.
App revenue statistics for 2026
The reference sheet for app-economy numbers: full App Store revenue distribution, category medians, revenue-per-download benchmarks and top-of-market figures — computed from live estimates across one million+ iOS apps, refreshed daily.