App intelligence guide
iOS app MRR benchmarks by category
MRR benchmarks are only useful when they stay category-specific. The same download volume can mean very different monthly revenue in Games, Finance, Education or Utilities, so Appdex links each benchmark guide back to category leaderboards and app pages.
Benchmark at the category level
A single blended mobile-app average hides the useful signal. Read the category median, the top-list total and the monetized share together. If a category has sparse revenue but strong downloads, the gap can be a product opportunity or a sign of weak willingness to pay.
Look for the middle, not only the top
The #1 app can be an outlier. Median visible revenue and median downloads are better for early planning because they show what the category looks like after the biggest brand effects are removed.
Use leader pages for validation
Open the top app pages and compare two nearby apps. If several leaders have strong revenue ranges and review depth, the category has clearer commercial proof than a page with one isolated winner.