App revenue benchmarks by category
Two apps with the same download count can have very different revenue. Category, pricing model, user urgency and retention shape the outcome, so category-level benchmarks are useful only when they are read with context.
Games are not the same market as utilities
Games can monetize through high-volume consumer demand, while utility and productivity apps often rely on narrower audiences with stronger purchase intent. Comparing them with one blended average hides the real decision.
Review volume is a useful pressure gauge
A category with many high-review apps is usually harder to enter, but it also proves demand. A category with fewer reviews may be less competitive or simply smaller. Both interpretations matter.
Use ranges for planning
Benchmarks are best for market sizing and prioritization. Use them to decide which niches deserve research, then compare individual apps before making product or ad-budget decisions.
FAQ
What is a good monthly revenue target for a new app?
For most indie teams, the first useful target is not a market average. It is the smallest revenue level that proves users will pay and the acquisition channel can repeat.