How many iOS apps are advertising on Meta right now?

As of July 2026, Appdex tracks — iOS apps actively running Meta ads — captured first-hand from the Meta Ad Library and refreshed daily, with video making up 54% of creatives; 24 started or ramped a campaign today.

What ad formats work best for iOS apps?

Across the creatives Appdex tracks, video makes up 54% of iOS app ads. The longest-running ads — the ones advertisers keep live for months — are the proven winners, since advertisers only sustain what pays back.

How can I see which ads a competitor app is running?

Appdex ad intelligence shows each iOS app's live Meta ad creatives, copy, hooks, CTAs, how long each campaign has run, and whether it recently launched or pulled its ads — first-hand from the Meta Ad Library, not estimates.

iOS App Ad Intelligence — Who's Advertising & What's Working

Appdex

Creative format mix

VIDEO54% · 78k

DCO28% · 40k

IMAGE15% · 22k

CAROUSEL1% · 1.8k

MULTI_IMAGES1% · 1.8k

Top CTAs · what advertisers ask

install now53k

play game21k

learn more20k

download17k

sign up5.4k

shop now4.8k

see details3.9k

subscribe3.7k

Top advertisers

apps running the most Meta ads

Adobe Firefly AI Video & Photo

762 ads · Graphics & Design

Facebook

602 ads · Social Networking

Remini - AI Photo Enhancer

558 ads · Photo & Video

Comic Con Baltics

542 ads · Entertainment

Suno - AI Music & Songs Maker

524 ads · Music & Audio

Suno - AI Songs & Music

524 ads · Music

RatePunk: Cheap Plane Tickets

510 ads · Travel

Paramount+

Winning hooks

recurring copy angles across 143k creatives

01Pain-point call-out / problem-agitate-solve opener

Belly fat that just won't move? / Tired of losing paperwork?

02Effortless transformation in seconds/minutes

From phone camera roll to pure cinema in seconds / Macros in 1 second. No logging.

03Social proof — ratings & download counts

Over 2 million downloads, 4.7 ⭐ / Rated the #1 safety app for families

04Micro-habit promise ('just X minutes a day')

Elevate your English in just 5 minutes a day 😎 / 10 minutes a day can reverse it

05Free reward / risk-free trial bait

300 FREE SPINS! Collect your daily bonus / Try it free for 10 days — cancel anytime

06Curiosity / 'discover the hidden truth' hook

Take the trauma test and learn what your mind remembers / Did you know 80% of the brain forms by age 3?

07Authority + price reframe vs. expensive alternative

Nutritionists are $150/hour... GLOW gives you an AI coach built by a doctor for $50 a year

08AI novelty / 'now possible' mechanism reveal

Your phone camera can estimate heart rate in 30 seconds / 100% meeting recall is now possible 🤯

09Reverse-psychology dare / challenge

UNFOLLOW ME IF YOU DON'T SEE RESULTS / Warning: 99% of people fail at this level

10Win-back / 'pick up where you left off' re-engagement

We saved your progress. Pick up right where you left off! / Time to rejoin the pack!

Ad creatives

2 shown · copy + hook + CTA (media on Meta Ad Library)

Comic Con Baltics

Entertainment · IMAGE

🇱🇹 Eliksyrai sumaišyti, amuletai paruošti – važiuojam! 🐺✨ Į Comic Con Baltics sponsored by Samsung | 2027 atvyks Doug Cockle! Tai aktorius, kurio balsą akimirksniu atpažįsta kiekvienas „The Witcher“ žaidimų serijos gerbėjas, nes tai pats Geraltas iš Rivijos. ⚔️ Svečias naujos kartos pramogų festivalyje lankysis visas tris dienas! Jūsų lauks įtraukiantys pasakojimai apie raganiaus ir kitų projektų užkulisius, taip pat galimybė susitikti gyvai – pasidaryti bendrą nuotrauką ar gauti išsvajotą autografą. 🥰 Susitikime Comic Con Baltics 2027 sponsored by Samsung, rugsėjo 3-5 dienomis, LITEXPO, Vilniuje! 💚 🎟️ Bilietai (2027): https://bit.ly/ccbaltics-2027-bilietai ℹ️ Doug Cockle: https://ccbaltics.com/lt/ccb2027/doug-cockle/ 🇬🇧 Elixirs are ready, amulets are prepared, let’s go! 🐺✨ Doug Cockle is coming to Comic Con Baltics 2027 sponsored by Samsung! He is the actor whose voice is instantly recognizable to every fan of “The Witcher” game series, as he is the voice of Geralt of Rivia. ⚔️ The next-generation entertainment festival guest will be attending for all three days. You can look forward to engaging stories about “The Witcher” and other behind-the-scenes projects, as well as the chance to meet him in person, take a photo together, or get a long-awaited autograph. 🥰 See you at Comic Con Baltics 2027 sponsored by Samsung, September 3–5, at LITEXPO in Vilnius! 💚 🎟️ Tickets (2027): https://bit.ly/ccbaltics-2027-tickets ℹ️ Doug Cockle: https://ccbaltics.com/ccb2027/doug-cockle/

Ad Library ↗

Comic Con Baltics

Entertainment · MULTI_IMAGES

🇱🇹 Pirmosios akimirkos iš Comic Con Baltics sponsored by Samsung | 2026! Prisijunkite ir Jūs – nepraleiskite šanso būti naujos kartos pramogų festivalio dalimi. 🧡 Susitinkame Comic Con Baltics 2026 sponsored by Samsung, gegužės 22–24 d., LITEXPO, Vilniuje. ✨ 🎟️ Bilietai: https://bit.ly/comic-con-baltics_bilietai 🇬🇧 First moments from Comic Con Baltics 2026 sponsored by Samsung! Join us – don’t miss the chance to be part of the next-generation entertainment festival. 🥰 See you at Comic Con Baltics 2026 sponsored by Samsung, May 22–24, at LITEXPO in Vilnius! ✨ 🎟️ Tickets: https://bit.ly/comic-con-baltics_tickets #ComicConBaltics2026 #CCBaltics2026 #GalaxyS26Ultra #withGalaxy Samsung

Meta ad creatives: copy, hook & CTA. Click "Ad Library" for the live creative.

Winning Ads — live advertisers

Just launched ● live feed

Top advertisers

Winning hooks

Ad creatives