What leads Free vs paid Photo & Video apps?

YouTube is the current leader, followed by Snapchat.

What metrics are shown?

Each row shows monthly revenue, monthly downloads, rating depth and growth where available.

Free vs paid Photo & Video apps

YouTube leads this Photo & Video apps collection, followed by Snapchat. Most of the listed apps show material revenue, and the ranking blends revenue, download, rating and growth readouts — the exact figures for every app open with the paid plan. Also known as photo editing apps or video editing apps, this list ranks the free vs paid options by free, paid and subscription monetization mix.

Ranked apps36

Median revenue$••• · inside

Median downloads••• · inside

1YouTubePhoto & Video - Google$195M/mo7.0M dl/mo
2SnapchatPhoto & Video - Snap, Inc.$•••/mo · unlock
3CapCut: Photo & Video EditorPhoto & Video - Bytedance Pte. Ltd$53M/mo11.0M dl/mo
4Canva: AI Video & Photo EditorPhoto & Video - Canva$33M/mo5.0M dl/mo

Free vs paid Photo & Video apps

How this ranking is built

What the current data shows

Common questions