Ulta Beauty: Makeup & Skincare vs Wish: Shop and Save
Revenue, downloads, ratings and category context for two iOS apps. Figures are estimates and should be read as ranges, not exact totals.
Ulta Beauty: Makeup & SkincareUlta Salon, Cosmetics & Fragrance, Inc - Shopping
Wish: Shop and SaveContextLogic Inc. - Shopping| Metric | Ulta Beauty: Makeup & Skincare | Wish: Shop and Save | Readout |
|---|---|---|---|
| Estimated revenue / mo | $*** - opens with trial | $*** - opens with trial | Partial signal |
| Revenue band | $*** - opens with trial | $*** - opens with trial | Use range + confidence |
| Estimated downloads / mo | $*** - opens with trial | $*** - opens with trial | Ulta Beauty: Makeup & Skincare |
| Download band | $*** - opens with trial | $*** - opens with trial | Use range + confidence |
| Rating | 4.86 | - | Ulta Beauty: Makeup & Skincare |
| Rating count | 2.4M | - | Ulta Beauty: Makeup & Skincare |
| Tracked keywords | 2 | — | Ulta Beauty: Makeup & Skincare |
| Category | Shopping | Shopping | Same market |
Which app is bigger?
Ulta Beauty: Makeup & Skincare and Wish: Shop and Save are compared inside Shopping with monthly revenue, downloads, rating, review volume, keyword footprint, category placement and range context. Ulta Beauty: Makeup & Skincare leads on monthly downloads in the current readout, while a clean revenue readout is available only for neither app in this pair. Ulta Beauty: Makeup & Skincare wins demand, Ulta Beauty: Makeup & Skincare has deeper review volume, and Ulta Beauty: Makeup & Skincare has the larger tracked keyword footprint. The better app depends on the job: choose the revenue leader when you need monetization proof, choose the download leader when reach matters, and choose the higher-rated or deeper-reviewed app when market trust is the constraint. Read both ranges rather than only the midpoint, then open the category hub and related collections to see whether this pair is an outlier or a normal category pattern.