Tumblr: Social Media & Art vs Threads
Revenue, downloads, ratings and category context for two iOS apps. Figures are estimates and should be read as ranges, not exact totals.
Tumblr: Social Media & ArtTumblr, Inc. - Social Networking
ThreadsInstagram, Inc. - Social Networking| Metric | Tumblr: Social Media & Art | Threads | Readout |
|---|---|---|---|
| Estimated revenue / mo | $*** - opens with trial | $*** - opens with trial | Partial signal |
| Revenue band | $*** - opens with trial | $*** - opens with trial | Use range + confidence |
| Estimated downloads / mo | $*** - opens with trial | $*** - opens with trial | Threads |
| Download band | $*** - opens with trial | $*** - opens with trial | Use range + confidence |
| Rating | 4.20 | 4.64 | Threads |
| Rating count | 371k | 2.1M | Threads |
| Tracked keywords | 1 | — | Tumblr: Social Media & Art |
| Category | Social Networking | Social Networking | Same market |
Which app is bigger?
Tumblr: Social Media & Art and Threads are compared inside Social Networking with monthly revenue, downloads, rating, review volume, keyword footprint, category placement and range context. Threads leads on monthly downloads in the current readout, while a clean revenue readout is available only for Tumblr: Social Media & Art in this pair. Threads wins demand, Threads has deeper review volume, and Tumblr: Social Media & Art has the larger tracked keyword footprint. The better app depends on the job: choose the revenue leader when you need monetization proof, choose the download leader when reach matters, and choose the higher-rated or deeper-reviewed app when market trust is the constraint. Read both ranges rather than only the midpoint, then open the category hub and related collections to see whether this pair is an outlier or a normal category pattern.