Instagram vs YouTube
Revenue, downloads, ratings and category context for two iOS apps. Figures are estimates and should be read as ranges, not exact totals.
InstagramInstagram, Inc. - Photo & Video
YouTubeGoogle - Photo & Video| Metric | YouTube | Readout | |
|---|---|---|---|
| Estimated revenue / mo | ~$900k | ~$195M | YouTube |
| Revenue band | $900k (point est.) | $195M (point est.) | Use range + confidence |
| Estimated downloads / mo | ~7.0M | ~7.0M | Tie |
| Download band | 7.0M (point est.) | 7.0M (point est.) | Use range + confidence |
| Rating | 4.69 | 4.67 | |
| Rating count | 29.3M | 48.3M | YouTube |
| Tracked keywords | 2 | 6 | YouTube |
| Category | Photo & Video | Photo & Video | Same market |
Which app is bigger?
Instagram and YouTube are compared inside Photo & Video with monthly revenue, downloads, rating, review volume, keyword footprint, category placement and range context. Instagram has about 7.0M monthly downloads and YouTube has about 7.0M, while revenue readouts are $900k and $195M. YouTube wins the revenue readout, Tie wins demand, YouTube has deeper review volume, and YouTube has the larger tracked keyword footprint. The better app depends on the job: choose the revenue leader when you need monetization proof, choose the download leader when reach matters, and choose the higher-rated or deeper-reviewed app when market trust is the constraint. Read both ranges rather than only the midpoint, then open the category hub and related collections to see whether this pair is an outlier or a normal category pattern.