Instagram vs Facebook
Revenue, downloads, ratings and category context for two iOS apps. Figures are estimates and should be read as ranges, not exact totals.
InstagramInstagram, Inc. - Photo & Video
FacebookMeta Platforms, Inc. - Social Networking| Metric | Readout | ||
|---|---|---|---|
| Estimated revenue / mo | ~$900k | ~$1.0M | |
| Revenue band | $900k (point est.) | $1.0M (point est.) | Use range + confidence |
| Estimated downloads / mo | ~7.0M | ~6.0M | |
| Download band | 7.0M (point est.) | 6.0M (point est.) | Use range + confidence |
| Rating | 4.69 | 4.52 | |
| Rating count | 29.3M | 27.4M | |
| Tracked keywords | 3 | — | |
| Category | Photo & Video | Social Networking | Different markets |
Which app is bigger?
Instagram and Facebook are compared inside Photo & Video and Social Networking with monthly revenue, downloads, rating, review volume, keyword footprint, category placement and range context. Instagram has about 7.0M monthly downloads and Facebook has about 6.0M, while revenue readouts are $900k and $1.0M. Facebook wins the revenue readout, Instagram wins demand, Instagram has deeper review volume, and Instagram has the larger tracked keyword footprint. The better app depends on the job: choose the revenue leader when you need monetization proof, choose the download leader when reach matters, and choose the higher-rated or deeper-reviewed app when market trust is the constraint. Read both ranges rather than only the midpoint, then open the category hub and related collections to see whether this pair is an outlier or a normal category pattern.